About Us

Our Story

The Vision of Our Founder

Behind Fayezstore lies a story of resilience, scholarship, and a deep-rooted love for the cultural heritage of Afghanistan. The brand was founded by a distinguished Afghan academic, university professor, and veteran journalist who dedicated over 16 years to preserving national history and identity—serving from senior roles to the chief editorship of Afghanistan’s historic national newspaper, Anis.

With a Master’s degree in Islamic Studies (specializing in Tafsir and Hadith) and years of experience as a university chancellor and director of quality assurance, our founder has always believed that knowledge and culture must serve the community.
When historical shifts led to temporary confinement at home in Kabul, he chose not to stay silent. Instead, he channeled his academic precision, editorial vision, and cultural pride into creating a global bridge: Fayezstore.

More Than a Store: A Cultural Movement

Fayezstore was born from a vital question that many Afghan diaspora families ask every day: How do we pass our 5,000-year-old heritage down to our children while living in Western capitals like London, Toronto, Berlin, or New York?
We realized that traditional clothing is not just fabric—it is identity stitched by hand. Our 2026 collections of Perahan Tunban, executive suits (Derishi), handcrafted leather footwear, and children’s attire are curated under strict ethical and cultural guidelines. We reject mass-market factory production. Instead, we collaborate directly with master tailors and cobblers in the historic workshops of Kabul.

Luxury Handmade Afghan Dress for Women - Fayez Store
Afghan-gown

Luxury That Speaks Your Language

Luxury That Speaks Your LanguageBody: In a world of fast fashion, we choose the soul of craftsmanship. Every stitch at FayezStore is a promise of premium quality and cultural pride. Designed in Kabul for the global woman, our pieces are limited, exclusive, and made to make you feel like royalty again.

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Authentic Soul

Preserving Authentic Craftsmanship: We protect traditional techniques like 'Khamak' embroidery and classic Kabul tailoring, ensuring they are not lost to fast-fashion trends.

Global Elegance

Supporting the Local Economy: By purchasing from us, you directly sustain the livelihoods of honest, hard-working artisans and tailors inside Kabul, Afghanistan.

Fast Delivery

Dignity and Sophistication: We elevate traditional Afghan wear to the standards of global luxury, ensuring that our clothing reflects the utmost modesty, grace, and prestige.

The team behind our success

A synergy of traditional mastery and modern vision.
Our team is dedicated to bringing you the soul of Afghan craftsmanship with world-class excellence.

Founder & Editorial Director

Fazlhaq Fayez

Fazlhaq-Fayez.png

Head of Design & Embroidery

Zahra Ahmadi

Global Operations & Logistics

Sarah Jenkins

Master Artisan & Quality Control

Ahmad Jawid

Join our journey!

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A Message from Kabul to the World Every garment shipped from our Kabul workshops carries a narrative of endurance, honor (Ghayrat), and timeless beauty. Whether you are celebrating Eid, walking down the aisle at an Afghan wedding, or entering a Western corporate boardroom, Fayezstore ensures you walk with the confidence of your roots and the elegance of a global citizen. with us Wear the Pride. Feel the Home. Live the Heritage.